Niche Book Markets - Xerox Perspective - Video

This week, Steve Welkley, Vice President Production Inkjet Sales with Xerox, shares his perspective on some niche areas of the book publishing sector that he feels are a great fit for inkjet. He highlights opportunities in the production of workbooks and directories with a particular focus on in-plant operations. Welkley notes a number of drivers that are making inkjet attractive to this market including the need for customization of workbooks at the school district level and the growing level of customization of directories in the healthcare market. He also points out several differences between these niche book markets and the overall book market where inkjet provides benefits to the print organizations as well as to the end consumers of the workbooks and directories.

Sponsored Content

We try to meet with as many inkjet executives as we can to discuss their inkjet roadmap and drill down on specific capabilities. If you are enjoying this information and would like to see more, contact us or comment on the post with ideas. Something we would do better? We'd like to hear about that too.

The Total Label Issue

This issue of the WhatTheyThink Quarterly is all about labels, which are seen as a high-growth part of commercial printing, driven by e-commerce, food/beverage demand, and regulations. The market has surpassed 1.2 trillion square meters of label production volume per year, and is moving toward high-mix, low-waste production rather than only high-volume throughput. While flexo is still used for high-volume label production, digital label printing often complements it—or in some cases replaces it. But labels are about more than printing technology. Read More

Around the Web: Of Water and Winners

A sign-writer created the visual style of music festivals. The “2026 Milky Way Photographer of the Year” winners. AI appears to be catching on among the Amish. Sony has upgraded its wearable air conditioner. How to easily reuse produce bags. A complex digital water clock. A Nobel Prize–winning technology is able to extract water from dry air. Yes, it is possible to be allergic to water. Laser-induced graphene on Kevlar enables multifunctional structural composites. The “most desired” place in each of the 50 states. “The rise in plastic surgeons asked to create ‘AI face.’” K-pop band BTS has teamed with Oreo to release limited edition OREO x BTS Cookies. Welcome to WhatTheyThink’s weekly miscellany. Read More