The Human Touch: How Mail is Engaging New Audiences—Part 1

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The Human Touch: How Mail is Engaging New Audiences—Part 1

There was a shared excitement about the future of mail and shipping at The National Postal Forum. Attendees, speakers and exhibitors shared direct mail success stories and ROI results. Case studies demonstrated engagement with mail, tactile experiences, and leveraging AI to improve logistics and ROI.

By Lois Ritarossi

Wednesday, May 21, 2025

In an increasingly digital world, is there still a seat at the table for print and direct mail?

According to the people I met at the recent National Postal Forum (NPF), the answer is yes! And I heard plenty of success stories to prove it.

This year’s NPF in Nashville had the highest attendance in 15 years, with more than 5,000 attendees. The biggest themes were improved engagement with mail, tactile experiences and leveraging artificial intelligence to improve logistics and ROI. People came to learn and find new solutions, services, and products for mail and shipping. First-time exhibitors included companies providing logistics services and robotics for moving mail. There was a shared excitement about the future of mail and shipping. Big themes at the NPF were improved engagement with mail, tactile experiences, and leveraging AI to improve logistics and ROI. I will cover AI topics in Part 2.

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About Lois Ritarossi

Lois Ritarossi, CMC, is the President of High Rock Strategies, a consulting firm focused on sales and marketing strategies. She is also a regular contributor to Inkjet Insight. You can reach Lois at HighRockStrategies.com.

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