Commentary & Analysis
Achieving a Return on Marketing Investment (ROMI) is more critical than ever before as marketers embrace an omni-channel customer experience, integrating a variety of channels with real-time analytics. Precision Marketing techniques can deliver ROMI beyond expectations—even double-digit response rates. This white paper, sponsored by Ricoh Europe, introduces the concept of Precision Marketing, includes “Case In Point” examples of the results it delivers, and demonstrates how Big Data doesn’t have to be “big” to be effective—small and mid-sized businesses can benefit as well.
Monday, September 01, 2014
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
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New book “Empire of Ink” is a look at the history and mythology of the American newspaper. A hacked smart lightbulb provides access to banned books. A digital archive reassembles Leonardo da Vinci’s long-cut-apart notebooks. Michelangelo’s secret underground hiding place—complete with the artist’s graffiti. Marie Antoinette may have been history’s first influencer. A worn copy of a 1912 pulp magazine featuring Tarzan sold at auction for $58,560. New book, “The Graphene Handbook - Making Sense of Graphene at Its Inflection Point.” Visa is integrating its payment network into ChatGPT, which should be fun. A humanoid robot plans to climb Everest. A designer who specializes in chairs without legs. Did a flying monk see Halley’s Comet…twice? The British geologist whose goal was to eat as many different animals as he possibly could. Welcome to WhatTheyThink’s weekly miscellany. Read More
According to the latest, recently released edition of County Business Patterns, in 2023 there were 32,332 establishments in NAICS 511 (Publishing Industries [except Internet]). This represents an increase of 15% since 2010. In macro news, the University of Michigan’s Consumer Sentiment Index is at record lows. Read More
As production inkjet has advanced, a new primary factor limiting productivity has emerged: finishing. How are PSPs adapting their investment and automation strategies? New research shows many can gain a competitive advantage by focusing on finishing. Read More
Discover HanGlobal's newly launched LabStar 330mini digital label press! Get the full show roundup to see how this ultra-integrated, high-performance inkjet solution captured the crowd's attention and redefined narrow-web printing. Read More
A book designer who specializes in spine design. The Chinese postal service is using humanoid robots to sort packages. An amusingly overproduced Day Display. Allen Ginsberg’s spoken-word poetry recitation album is being reissued. The winners of this year’s World Food Photography Awards. A retired geneticist launched the online Museum of Plugs & Sockets. A viral warning about a new gas station scam is actually a hoax. What is the world’s longest domestic flight? Aw, et tu, graphene: Skeleton Technologies launches graphene-based GrapheneUPS for AI data centers. What is the quietest spot in the U.S.? Researchers finally cracked Richard Feynman’s “Restaurant Problem.” Malaysia’s kek lapis Sarawak is perhaps the world’s most complex cake. Welcome to WhatTheyThink’s weekly miscellany. Read More
