Commentary & Analysis
Brand owners are increasingly focused on the role of product packaging in ensuring an engaging customer experience. At the same time, consumers expect responsiveness from their favorite brands, and when brands are not responsive to trends and concerns – often reflected in packaging – they will even abandon those brands. For label and packaging converters, who have already been facing demand for faster turn times, cost-effective production of shorter runs, a growing number of SKUs and a requirement for strict regulatory compliance, these dynamics add even more complexity to an already complex and demanding production process. Label and packaging converters can expect to see even more pressure on cycle times from their brand owner customers. That being said, they play a critical role in enabling brands to achieve the level of responsiveness their end customers expect. To effectively serve in that role, an increased focus must be placed on operational efficiency and smart workflow automation.
Friday, September 01, 2017
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
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