Time to Thrive: Digital Labels and Packaging Will Continue to Grow

This was the year the globe opened back up again. Although, for labels and packaging, it never really closed.

Looking back, and even today, converters, equipment manufacturers, and suppliers are a bit giddy about their growth rates. Next year will probably see similar growth, regardless of the ongoing war in eastern Europe and inflationary effects in many countries.

The value growth will be attributed to the increase in higher-cost digital production driven by consumer market shifts and resultant shorter runs across the packaging landscape. Volume increases will be attributed to the increased purchasing power of consumers. All in all, 2023 should be a good year for L&P.

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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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