WhatTheyThink

Premium Commentary & Analysis

HP Introduces the Advantage Inkjet Platform and It’s Brilliant!

In 2006, HP commercialized its “Scalable Printing Technology,” and in 2008 they introduced the PageWide T300 production inkjet press. Now, 14 years later, with the benefit of a lot of company and customer experience, they are introducing a newly designed high performance press platform.

Thursday, September 08, 2022

(Watch David Zwang's video interview with HP PageWide Global Head and GM Annette Friskopp here.) 

HP hasn’t sat still since the 1930s, continually developing new computing and imaging technologies. With more than 51,000 employees worldwide, they generated more than $63.5 billion in revenue in FY 2021. In 2006, the company commercialized its “Scalable Printing Technology.” This important development has allowed HP to bring new lines of product to market including office machines, photo kiosks, wide-format, and production printers, as well as 3D printers and biotech application devices all around the same, although continually developing, thermal printhead technology. The early HP inkjet cartridges housed 50 nozzles, while today’s High Definition Nozzle Architecture (HDNA) printheads installed in the current production inkjet portfolio can have more than 20,000 nozzles, or 2,400 nozzles per inch on a 4.25-in. printhead including up to 8x nozzle redundancy, so they have come a long way. 

The currently installed PageWide press technology includes their line of PageWide Commercial production inkjet presses, including the T200, T300, and T400 Commercial production print series. It also includes their Corrugated press line which includes the T470S, T1190, and C500. Since the initial demonstration of the T300 at drupa 2008, and the introduction of the T200 in 2010, the HP PageWide inkjet presses have been very productive. HP estimates that between 2018 to 2022, its customer installations produced A4 pages at a rate of more than 11% per year which is faster than the 6% market growth.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

Recent Articles from David Zwang

Canon: Continued Production Inkjet Development and Growth

Canon: Continued Production Inkjet Development and Growth

With more than 2,000 ColorStream units delivered worldwide, Canon has introduced the new 7000 series for mid-range production. To say that Canon has been broadening their portfolio of production printers is probably an understatement. There are new developments in the ProStream platform and the new iV7 B2+ cut sheet press is about to hit the street. Read More

Kodak Keeps on Growing!

Kodak Keeps on Growing!

Coming out of three consecutive quarters of year-over-year growth, Kodak has been delivering on their promise to rebuild and transform the company. In this Business Update video, David Zwang talks with Jim Continenza, Eastman Kodak Chairman and CEO. Read More

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The ultimate goal of dappas is to help facilitate design and eliminate the entire prepress production, so all the converters who are working with them get a stream of work that is ready to go to press and converting. Read More

Labels and the Connected Supply Chain

Labels and the Connected Supply Chain

You can think of this very competitive connected supply chain landscape in four layers: material suppliers, label converters/printers, hardware OEMs, and software/platform players. The connected supply chain has changed from moving things hand-to-hand or through email to more full-featured automated systems. The good news is that, as a converter, after you decide where you would like to start, there are so many options for you to select from. Read More

Direct-to-Object: Challenging Labels and Tags or Offering New Opportunities?

Direct-to-Object: Challenging Labels and Tags or Offering New Opportunities?

Print is a very adaptive technology and direct-to-object (DTO) is another area where it can offer new opportunities for PSPs and product manufacturers. Today, most of the product and packaging decoration (i.e., labels and tags) that exists is handled by a label converter. It is a well-established process that probably won’t disappear. However, it can and will be challenged by inline DTO printing solutions, offering new opportunities. Read More