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What Drives Your Business? It All Comes Down to a Balancing Act

There is no single driver for a successful business. It always requires a balance. But balance is easiest on a strong foundation, and the best foundation is good people. Contributor Dave Fellman discusses how most printers don’t put enough emphasis on the quality of their human resources.

By Dave Fellman

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About Dave Fellman

Dave Fellman is the president of David Fellman & Associates, a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact him at [email protected].

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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