Cracking the Code: Is Your Packaging Secure?

While product counterfeiting has been an issue for many years, brands are now determined to address the issue head on. Security is becoming a crucial part of the packaging process.

The global anti-counterfeit packaging market is expected to generate $38.3 billion by 2020, at a CAGR of 9.5% over the period of 2014–2020. Further research by the “Global Anti-Counterfeit Packaging by Technology” study from TechSci Research projects that the global anti-counterfeit packaging market will grow at a CAGR of around 13.85%, in value terms, during 2018–2023.

Food safety and supply chain visibility compliance is another area that demands packaging and label secure identification. These new compliance regulations are designed to verify the authenticity and origin of your raw materials and ingredients, and to effectively, quickly and accurately track and trace your products as they move across a global network of growers and shippers, distributors and manufacturers, and retail outlets both virtual and in-person.

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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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