Hybrid and Bespoke Packaging Solutions: Using Component Technology Expands Print Options

Hybrid, or “multiple connected printing and finishing technologies,” have been around for decades, although they had not been as prevalent as they are today. With the growth and availability of disparate inkjet components and solutions, combined with the growth of machine and process digitization, bespoke solutions, or “custom designed application-based printing,” is the natural extension of the same hybrid capabilities.

Historically, these types of solutions were relegated to flexo transports combined with other imaging, embellishment, and finishing technologies. I remember seeing my first example of this in the early 1980s, designed for the production of cigarette packages, decorative paper cups, and an assortment of party goods. In this case, the flexo printing was joined by gravure, silkscreen, and offset combined with a variety of foil, embossing, and die cutting all inline and ready for nearline assembly and gluing.

Fast forward to 2019, when I had an opportunity to visit IGT (International Game Technology PLC) in Oklahoma, where they produce lottery and gaming tickets.

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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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