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The Canna-Business: Diving into the Business of Cannabis and its Packaging

As the articles in our series on the cannabis packaging market have shown, this is a high-growth area—but various pitfalls abound. David Zwang talks to several companies producing packaging for the cannabis market and highlights the opportunities they've found and the challenges they faced.

Tuesday, March 24, 2020

Cannabis has been around for centuries, but only recently has come out of the shadows and into the mainstream. Like any industry in its infancy, we are starting to experience exceptional creativity and business acumen and it is only the beginning.

Sure, we have read about cannabis tinctures, creams, oils, gummies, brownies, cookies and, of course, flowers, but what about cotton candy, drinks, ice cream, coffee, pizza, jerky, peanut butter, chip snacks, and cereal? This is just a small sampling of products, and all of them require packaging.

“In the last 31 years that I’ve been in packaging, what business category, other than the Internet, has started from the ground up in my lifetime?” said Steve Huppert, VP and COO of Warneke Paper Box in Denver, Colo.“This is a generational thing that didn’t exist, and all of a sudden it exists. We have an opportunity to be a part of the commoditization of it and make money off of it. I think I would’ve been foolish just to walk away from it.”


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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

Recent Articles from David Zwang

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Canon: Continued Production Inkjet Development and Growth

With more than 2,000 ColorStream units delivered worldwide, Canon has introduced the new 7000 series for mid-range production. To say that Canon has been broadening their portfolio of production printers is probably an understatement. There are new developments in the ProStream platform and the new iV7 B2+ cut sheet press is about to hit the street. Read More

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The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

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The ultimate goal of dappas is to help facilitate design and eliminate the entire prepress production, so all the converters who are working with them get a stream of work that is ready to go to press and converting. Read More

Labels and the Connected Supply Chain

Labels and the Connected Supply Chain

You can think of this very competitive connected supply chain landscape in four layers: material suppliers, label converters/printers, hardware OEMs, and software/platform players. The connected supply chain has changed from moving things hand-to-hand or through email to more full-featured automated systems. The good news is that, as a converter, after you decide where you would like to start, there are so many options for you to select from. Read More

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