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Interactive Print in the Real World: What’s Really Working

We’ve been hearing the refrain for some time: print is going interactive. Not just with QR codes—which took 25 years but finally caught on, thanks to the pandemic—but with other technologies such as augmented reality (AR), virtual reality (VR), and near-field communications (NFC). Some of the applications are truly astounding, and while they capture the imagination, are they relevant to the printing industry at large? Or only to the handful of printers whose clients are massive consumer brands?

Join industry analyst and WhatTheyThink contributor Heidi Tolliver-Walker as she leads a panel discussion on the latest interactive print technologies and how printers are using them to add value to clients’ projects. Joining the panel discussion will be Will Gee of Balti Virtual and Tracy Archuleta of image8creations.

What you’ll learn:

  • The latest technologies for making print interactive.
  • How printers are successfully and effectively using these technologies in the real world.
  • What value they can add to clients’ projects.

“Interactive Print in the Real World: What’s Really Working” is the latest installment in WhatTheyThink’s monthly half-hour LunchNLearn webinar series.


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