WhatTheyThink

Beyond Print: Technologies for Augmenting Print Reality

Print is no longer a static, unconnected piece of paper. Whether it is using augmented reality (AR) to being a print catalog to life, a QR code to use print to launch a website or other electronic content, NFC-based InfoLnkX to offer touchless menus for restaurants, or Xanté’s Infomark to share electronic content via print, a printed document can be a seamlessly integrated part of the “Internet of Things” or a canvas on which rich media can be overlaid. The latest in WhatTheyThink’s LunchNLearn Webinar series will look at several examples of “interactive print.”

This dynamic panel discussion will look at different technologies for making print interactive, including:

  • SpeedPro’s Near Field Communication-based InfoLnkX
  • ARGO’s use of augmented reality (AR) to bring print catalogs to life
  • Xanté’s Infomark to share images and rich-media assets associated with print-based content
  • The session will also include background material on other kinds of interactive print technologies, such as QR codes and virtual reality (VR).

What you’ll learn:

  • How these technologies work, how they can be implemented, and how they differ from each other
  • Practical, real-world examples of how printers and print customers are using these technologies
  • How to implement these technologies
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