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Arizona State University Adopts Interactive Printed Textbook "Introduction to Graphic Communication"

Press release from the issuing company

Bainbridge Island, Wash. – The Graphic Information Technology program of Arizona State University (ASU) in Tempe, Arizona, is the latest school to adopt Introduction to Graphic Communication, 2nd Edition (www.igcbook.com). Eight other schools have adopted the book and five more are considering it, spanning university and community college programs, technical schools, and high schools.

Penny Ann Dolin, Associate Professor of Practice in ASU’s Graphic Information Technology program said, “Introduction to Graphic Communication is a wonderful book for our introductory printing class at ASU. It gives historical context and connects with modern printing techniques and trends through easy to navigate chapters and pages that link via scan to online resources. I recommend the book to anyone who is eager to learn what print is all about!”

Published by IntuIdeas, the textbook is the first to use Ricoh’s Clickable Paper technology. Authored by Cal Poly Professor Emeritus Harvey Levenson and former Seybold Editor John Parsons, the printed book is interactive, accessing related videos and other content with any smartphone or tablet using Ricoh’s free CP Clicker app for iOS and Android.

Retiring ASU professor Tom Schildgen, who led the ASU program for over 20 years, was an early supporter who participated in last year’s successful Kickstarter campaign and recommended the book to the university. ASU ordered the book for its introductory Print class as required reading in its Fall 2018 semester.

About Arizona State University’s Graphic Information Technology Program
The Arizona State University’s Graphic Information Technology Program focuses on the cross-media nature of the graphic information industry. The program requires graduates to understand the full spectrum of visual design and production, including web, photography, video and print as well as current business practices.

For more information, visit the University’s graphic information program web page.

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