Birmingham-based direct mail fulfilment and print management services provider, bakergoodchild, has revealed exactly how important it can be for companies to budget correctly to create the ultimate mailshot, by integrating direct mail and marketing techniques and effective print management to achieve maximum impact.
The mailing service company has also stressed that order to keep costs to a minimum, and prevent unexpected price hikes and maintain a consistency across campaign production, marketing agencies and specialist should seek advice or utilise the services of specialists in the field such as bakergoodchild.
Effectively this could involve print management of the creation and fulfilment of the mailshot, so that one supplier, for example bakergoodchild, will provide a full and accurate estimate of the costs, maintain a consistency throughout the creation, print and delivery of the final product from concept through to design, print and fulfilment, manage production time effectively, utilising state of the art printing equipment to keep production downtime to a minimum and provide rapid print volumes and high volume capability.
With their new state of the art production facilities, bakergoodchild are used to handling large print volumes and managing large quantities, and therefore will ensure the most cost effective and efficient print production machinery is used to create the mailshot, with stocks being held in store if required for additional follow-up mailings.
Some of the direct mail and marketing hints and tips that bakergoodchild advise that can help to create the ultimate mailshot, include; The use of incentives – such as promotions, incentives, special offers and discounts; including the use of technology such as QR codes which can provide access to specialist pages or online information; using personalisation within the mailshot based on customers purchasing behaviour; keep the content interesting to help engagement and keep the language simple.
Commenting on how important budgets can be in the creation of a direct mail & marketing mailshot, bakergoodchild Marketing Manager, Mohammed Pandhair, stated, “By budgeting effectively, and using the services of mail fulfilment companies such as ourselves, we can help agencies and marketers keep within their budget confinements, reduce the risk of any unexpected price hikes and provide a cost efficient and effective delivery of their mailshot campaign from concept through to final production and fulfillment.”
More advice on this subject can be found on bakergoodchild’s website at; https://www.bakergoodchild.co.uk/infographics/
Located on a secure industrial estate in Aston, Birmingham, the new premises are equipped with dedicated loading and delivery areas, staff, and customer parking, as well as providing easy access to the major motorway networks.
In November, last year the company unveiled its new corporate identity, together with a new website. The website can be viewed at www.bakergoodchild.co.uk
bakergoodchild currently provides print, mail, and postage services for a variety of national and international clients, mailing both across the UK and overseas.
Being an independent specialist provider of bulk mail fulfilment and postal services, the company has invested in specialist bespoke mailing solutions and software, which enable them to be at the forefront of using modern technologies within print for direct mail marketing campaigns.
Based in the heart of Birmingham, close to the city centre, bakergoodchild is a privately-owned company with extensive experience in providing print, mail, and postage solutions, throughout the UK and Internationally.
For information on the services bakergoodchild provides, please visit their website (www.bakergoodchild.co.uk) or call 0800 612 1972.