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Sales and Marketing Conference Focuses on Print Sales in Tough Times

Press release from the issuing company

ALEXANDRIA, VIRGINIA (May 22, 2002) - With increasing pressure on the sales force to generate new business, it may seem that magic is the only answer. Bring Magic to Your Marketing will be the focus of the Sales and Marketing Executives Section (SM&E) Conference on June 23-26 at the Contemporary Resort in Orlando Florida. "Position is important to our success and nobody positions better than Disney." says Mike Oslund, Chair of the Sales and Marketing Executives Section (S&ME) of Printing Industries of America (PIA). "In today’s marketplace, success depends on more than hard work, you need to deliver something extra to your customers, a little magic. Attendees will learn solid marketing tools and methods from top producers in the industry and for gleaning information that will enable you to increase your results." Keynote presentations include "Marketing’s Influence on Print" with Paul Reilly, President and CEO of Mail-Well, Inc. As CEO of one of North America’s largest commercial printers, Mr. Reilly will share his views on today’s marketplace and the marketing strategy of the commercial printer in addition to discussing the national trends that should be driving everyone’s marketing efforts. Landy Chase, a nationally recognized expert in developing and expanding client relationships, will join us for two dynamic sessions. In "High Yield Marketing Strategies for New Print Clients" he will re-define "prospecting" and show why marketing is a more important skill than selling for sales people. Attendees will also learn how to design, structure and implement a highly efficient, results-focused system for ensuring consistent quality meetings with prospects. Then in "How to Find, Hire and Develop Top Print Sales Professionals", Landy will share tools needed to find top talent, including how to interview and how to design an effective training program. Other conference sessions include "Build Relationships and Drive Sales by Using the Internet" and "The Good, The Bad, The Ugly - A Study of Printers’ Web sites" with Pat Whelan, White & Associates; "Strategic Planning" with Maudie Briggs, Morrison Communications and "Rollover Marketing" with Becky Bell, Morrison Communications. "You’ll learn the current industry trends and how to focus on new strategies of marketing for new clients and your company. We will also discuss strategies to find the most qualified sales professionals to help you achieve your goals, while learning," says Tim Lyons, 2002 Conference Chair and Senior Account Manager, Kohler and Sons, St. Louis, Missouri. Registration for the four-day Conference is $1,200 ($885 for PIA/GATF members; $785 for S&ME Section members). For a brochure, call 703/519-8181. Register online at GAIN, www.gain.net. Choose Programs, then Sales & Marketing Executives.