Tukaiz, a leading marketing services production company, announced the Alzheimer’s Association has selected Tukaiz’ unique suite of image-personalized products to aid in fundraising for its nationwide organization. The Alzheimer’s Association is the leading global voluntary health organization, and the largest private, nonprofit funder of Alzheimer’s research. With the addition of these distinct customized products to their online store, the Alzheimer’s Association will receive a portion of the proceeds to benefit their mission to eliminate Alzheimer’s disease through research, providing care and supporting the promotion of brain health.
The image-personalized products include: calendars, notebooks, folders, posters, holiday cards, and note cards, and are an excellent way to show support for friends and loved ones. The advanced image-personalization technology creates individualized products unlike any other on the market today. On any of the printed products offered by the store, a person’s name is incorporated into an image, making it look like the image was photographed that way.
Tukaiz also created a custom micro-site for the personalized products from which Tukaiz can handle the production, shipping and fulfillment of each order. The entire endeavor provides a complete and seamless end-to-end solution for the existing Shop for the Cause initiative at alz.org.
“Alzheimer’s impacts the lives of families in a very personal way and the Alzheimer’s Association appreciates the ability of Tukaiz to personalize products that our constituents will find valuable,” said Nancy Cullen, senior director of corporate initiatives for the Alzheimer’s Association.
“Tukaiz continually searches for initiatives to support and give back to the community,” said Larry Pagel, executive director of business development for Tukaiz. “With the Alzheimer’s Association and their outstanding dedication to providing families with support and advancing research, we knew this partnership would bring unique value. They are accomplishing some really great milestones as a leading health organization, and we are excited to be included in their cause.”
The new fundraising initiative is part of a two-year cause marketing relationship between Tukaiz and the Alzheimer’s Association that began in September 2011. Twenty-five percent of all revenue collected from hosted product sales will be paid to the Alzheimer’s Association.