Press release from the issuing company
Speeds Time to Market in Growing Packaging Industry
ROCHESTER, N.Y., – Xerox Corporation's iGen family of digital presses and toners are compliant with Food and Drug Administration's (FDA) guidelines for dry foods. Customized folding cartons can now be created quickly and cost-effectively, speeding time to market, increasing brand recognition and driving sales.
According to industry consultancy Pira International, the worldwide digital printing market for packaging and labels is expected to reach $6.75 billion by 2014.1
With Xerox's digital packaging solution, printers can offer more short-run packaging options to marketers, addressing promotional needs ranging from nationwide launches and regional brands, to specialty items and prototype products. While there are a variety of applications, here are some examples:
"FDA compliance is a significant advancement for Xerox and should open a new market for printers creating limited quantities of customized packages," said Joel Bienvenu, research manager, Production Print, IDC. "Additionally, the print quality and color vibrancy of the iGen4 press allow manufacturers to add 'pop' to their product packaging."
The iGen4 press can quickly store and reprint thousands of folding carton SKUs and easily switches from one job to the next, providing the flexibility and speed needed in today's changing marketplace.
Other benefits of Xerox's packaging solution include the:
Xerox's packaging applications will be on display in Xerox booth No. 400 at Graph Expo 2011 in Chicago, Sept. 11-14.
For more information on Xerox's digital packaging offering, contact a Xerox sales representative.
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