PARAMUS, N.J., October 6, 2003 – Postpress is a critically important part of the overall print production process, yet is often treated as an afterthought by designers. Designer’s Postpress Companion, recently published by the National Association for Printing Leadership (NAPL), is an essential guide and reference tool for design professionals, students, and anyone seeking insights on how to plan and execute an effective postpress strategy.
Written by Malcolm G. Keif, a Graphic Communication professor at California Polytechnic State University, with an Introduction by the head of Cal Poly’s Graphic Communication Department, Robert Levenson, Ph.D., the 176-page volume explains the significance of the postpress process to the overall quality of a print job and explores the many postpress options available. Showing how the right postpress options can help designers create just the right package for their message, Keif explores a wealth of postpress choices, including various types of folding, binding, finishing, distribution and fulfillment, and mailing techniques. Each strategy is examined in the context of the technology, budget considerations, and production limitations that relate to it.
Designer’s Postpress Companion (NP 358) is the final volume in NAPL’s Designer’s Companion series, which also includes Designer’s Prepress Companion (NP346) and Designer’s Printing Companion (NP353). Together, the three books comprise a complete reference guide to every phase of the print production process and an invaluable tool for graphic designers and all print customers. Each book in the series is priced at $24.95 for NAPL members; $29.95, non-members. The three-volume series (SPOF07) is $64.95, members; $74.95, non-members. To order, call (800) 642-6275, Option 3; email [email protected]
; or go online to NAPL’s electronic bookstore at www.napl.org/store/.
NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in the Designer’s Companion books is a prime example of that commitment.