Editions   North America | Europe | Magazine


USA MailNow Uses Xerox Digital Presses to Develop Custom Marketing Campaigns

Press release from the issuing company

YORK, Pa. & ROCHESTER, N.Y.--Jan. 26, 2004-- USA MailNow, a York, Pa.-based direct mail provider, is helping its customers develop more effective, customized direct mail campaigns in as little as one week instead of 90 days, using Xerox Corporation digital color presses. According to Richard Osborne, chief executive officer of USA MailNow, the company has been transitioning from its traditional printing processes toward "the future of direct marketing." It offers customers support for print-on-demand documents, personalization and shorter print runs, helping clients develop campaigns with more timely and relevant messages. To deliver those benefits, the company uses a Xerox DocuColor 2060 and a 6060 Digital Color Press combined with its own Web-based MailNow solution, a service that helps businesses easily create, edit, order and ship local and national direct mail campaigns. "Our use of Xerox digital color presses is a key reason we have been successful and grown our business over the past two years," said Osborne. "The presses are producing high-quality color printing in runs from 500 to 50,000 pages with an overall combined monthly run rate of more than 500,000 pages." USA MailNow has been able to help customers such as John Deere, the American Red Cross, HealthMarket (a provider of group benefit plans) and SBLI life insurance cut the time needed to produce and mail a direct marketing campaign from 90 days to one week. The company worked with these customers to build customized MailNow Web sites that contain approved corporate-branded content, direct mail packages, and legal information. Authorized company officials on the local level can access these sites and select and edit their direct mail pieces within guidelines established by the corporate office, eliminating the need for lengthy review cycles. For the American Red Cross, using USA MailNow allows it to now easily target a region that is experiencing a blood deficit with a customized direct mailing containing specific messages. This targeted approach reduces the number of pieces printed, helping to save costs and allows local organizations to control the timing of their mailing. The organization previously conducted costly national direct mail campaigns in the event of blood shortages. USA MailNow also developed an international corporate direct marketing Web site that allows more than 2,500 John Deere dealers to create customized direct marketing campaigns completely online. The site includes postcards and multi-page direct mail templates featuring photographs of products ranging from chainsaws to riding tractors. Copy areas allow retailers to personalize the direct mail piece to their local market, and an extensive database of prospects allows dealers to select mailing lists based on details such as income and number of acres of land. USA MailNow is the online division of USA Direct Inc., a leader in the direct marketing industry. The company provides direct mail services for clients ranging from small businesses to Fortune 500 companies. Through its customized Web solutions for corporations, licensed MailNow products, and the company's e-commerce Web site at www.usamailnow.com, USA MailNow implements direct mail marketing programs at lower costs and increases speed to market.