239 Billion Pages Digitally Printed in Color by 2007
Press release from the issuing company
Hanover, MA…January 2004… I.T. Strategies estimates that in 2002 almost 212 billion pages were printed on narrow format ink jet and color EP printers. However, not all pages printed on color devices are printed in color. I.T. Strategies estimates that more than 50% of these pages (112 billion) were printed in color. By 2007, the percentage of color pages increases to 59% (239 billion pages out of a total of 403 billion). (These estimates do not include wide format ink jet output which is not typically counted in pages but rather in square feet/square meters). Pages are defined as 8.5 by 11 inches. Note: Monochrome pages may have some color on them but are primarily monochrome while color pages may have monochrome printing on them but are primarily color.
Ink Jet vs. EP
Of the pages printed in color in 2002, 75% of them were printed on EP printers which include desktop color lasers, connected color copiers and digital presses. The percentage of color pages printed on EP printers is expected to increase to 84% by 2007 as color laser printers continue to replace monochrome copiers and printers. According to Patti Williams, Consulting Partner at I.T. Strategies, “In the digital printer market, all growth markets involve the sale of color print technology. In the home consumer market, ink jet is virtually the only technology used to print in color. For vendors, the significance of users printing in color is the generation of higher value consumables – both chemistry (ink and toner) and media.”
Of the 78 billion pages printed on ink jet printers in 2002, 36% (28 billion) were printed in color. Color pages are expected to increase to 42% (39 billion pages) by 2007. Ink jet printers – both standalone and MFP devices – are primarily found in home and small offices that use the printers for both color and monochrome output.
Of the 134 billion pages printed on color EP printers in 2002, 60% were printed in color. Color pages are forecast to grow in volume but remain flat in percentage of total output at 64% (200 billion pages). More pages are printed in color on digital color EP printers because users have made the specific price-driven decision to purchase a color printer principally for color output.
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