PARAMUS, N.J., August 12, 2003 – To remain relevant as total communications solutions providers and capture a greater share of customer spend, printers must expand their capabilities beyond print to encompass other media. Now, in Cross-Media Cookbook: A Strategy Primer, published this month by the National Association for Printing Leadership (NAPL), printers and prepress operators have the tools and guidance necessary to help them develop an effective cross-media publishing strategy.
Written by cross-media expert and graphic communications industry veteran Kevin S. Ruttan, the 176-page volume, the first in a three-book series, clearly defines the emerging cross-media publishing market and makes a compelling case for early market entry by printer services providers and prepress operators. Ruttan underscores the importance to printers of implementing a cross-media strategy by explaining how companies are moving more and more of their marketing dollars away from print and into other media.
In a reader-friendly format, the book shows service providers how to build a cross-media strategy that works for their organizations, focusing on how to successfully integrate the three fundamental building blocks of cross-media publishing: workflow automation, digital asset management, and dynamic publishing. “Without these three fundamental ingredients, you cannot successfully deliver content-rich cross-media publishing services,” says Ruttan, noting that “it is the lack of integration among these three elements that has inhibited the growth of pure digital asset management solutions.”
Cross-Media Cookbook: A Strategy Primer (NP 354) is $29.95 for NAPL members; $34.95, non-members. To order, call (800) 642-6275, Option #3; email [email protected]
; or go online to NAPL’s bookstore at http://store.napl.org.
NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in Cross-Media Cookbook: A Strategy Primer is a prime example of that commitment.