Printable Technologies Acquires Personal URL Technology
Press release from the issuing company
Solana Beach, CA – February 2, 2007 – Printable Technologies, Inc., a leading provider of Web to Print workflow and Variable Data Printing (VDP) solutions and Software as a Service (SaaS), today announced the acquisition of certain assets of Prospect Smarter Inc. to create the full spectrum of marketing campaign management tools. The combination of Printable Technologies’ powerful data-driven direct mail solution and the sophisticated cross-media tools and workflow from Prospect Smarter goes beyond personalized URLs, beyond microsites, and beyond simple surveys and “thank you” emails to deliver a complete marketing campaign execution solution and the means to track the ROI of marketing campaigns.
“We listened to our clients tell us that they need the means to integrate on-line and off-line customer communication,” said Coleman Kane, President/CEO of Printable Technologies. “We surveyed the marketplace for the best-of-breed multi-channel applications and discovered that no one offered the broad range of functionality available with the Prospect Smarter software. The combined solution gives our clients a marketing campaign execution platform that is both data-driven and event-driven and provides a broad selection of back-end reporting capabilities.”
“Users are no longer limited to templated solutions that require them to fit their campaign workflow into a rigid process,” Kane continued. “Our clients can now implement a solution that is based on their own business processes and workflow. Microsites can be as varied and unique as desired, and are easily managed through Macromedia Dreamweaver from Adobe, an industry-standard application.
“And having the ability to reference multiple relational databases ensures that the content is truly relevant. More important, the ability to integrate with ERP or SFA applications and provide real-time click-through results allows the user to trigger backend activities such as outbound telemarketing, e-mail responses, or other event-driven customer communication. It is the backend, ‘closed-loop’ response management and reporting that sets this platform apart from the applications currently offered.”
“There are so many other solutions available on the market that are made up of disparate systems from multiple providers,” said Steve Tingiris, President/CEO, Prospect Smarter, “which means that it is the user’s responsibility to make them work together. This combination of technology into one platform from one provider is a real advantage. When we began to look ‘under the hood’ at the technology combination, we liked what we saw so much that we are now a Printable Technologies FusionPro Server customer. I want the best tools for my business, and this platform is truly best-of-breed; it’s a solution that adapts to my customers’ needs.”
Sophisticated Technology/Flexible Solution
The Prospect Smarter technology introduces an extensive range of new functionality to the Printable Technologies multi-channel marketing platform, including:
• Unlimited formats for personalized URLs pointed to the domain of choice.
• Microsite creation and management using Adobe Dreamweaver.
• Database integration with Microsoft CRM, salesforce.com, GoldMine, ACT, and other SFA/CRM systems.
• External integration with such systems as templatemonster.com, surveymonkey.com, cevents.com, myspaces.com, Microsoft Live, and similar “build a survey,” event registration, or other applications.
• Functionality accessibility through XML Web services.
• Additional controls for Microsoft Visual Studio to simplify API calls.
• Flexible reporting based on ASP.net user controls and Microsoft SQL Reporting Services.
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