Editions   North America | Europe | Magazine


Marketing Campaign Management is the Next Level of Value Add for Printers says InfoTrends

Press release from the issuing company

(Weymouth, MA) January 29, 2006 -- InfoTrends, the leading worldwide strategic consulting and market research firm for the digital imaging and document solutions industries, announces the release of a new strategic report entitled “Integrated Marketing Campaign Management.” This report serves as a “how-to” guide for print service providers looking to expand their portfolios and their businesses by integrating marketing campaign management into their core competencies. Customers and prospects present unique profit potential for every business. Economic efficiencies are integral to marketing budgets everywhere. This process of “doing more with less” requires higher rates of return on campaigns than what was previously acceptable. Campaign management is the process of planning, managing, and assessing outbound campaigns across multiple communications channels. There has been a tremendous “buzz” about automated marketing campaign capabilities. Tools like Pageflex, XMPie, and LookWho’sClicking enable users to send the right message to the right contact at the right time with limited manual effort. The near-term benefits of targeted campaigns come from the simultaneous reduction in campaign-related expenses and an increase in purchasing volume by customers. For the marketing department, this means improved return on marketing investment due to more precise targeting. It is not unusual for targeted campaigns to simultaneously increase effectiveness by boosting spend from the targeted customers while decreasing campaign expenses. This swing could be worth millions of dollars to your corporate clients. “There are already a number of leading-edge software providers and graphic communications service providers that are offering marketing campaign management to grow their businesses,” commented Barb Pellow, a Director for InfoTrends’ Business Development Service. “They are implementing new technologies and measurement systems to optimize marketing output and developing integrated marketing campaigns that blend direct mail with the Internet to generate qualified leads.” This report is designed to explore the concept of marketing automation and the role that marketing campaign management plays. It will discuss the tools and software solutions available to support the implementation, including: LeadGenesys L2 Solutions MindFire BlueStream XMPie Pageflex Responsive Solutions This report also provides comprehensive case histories outlining how graphic communications service providers have successfully sold and implemented integrated campaign management. “Integrated Marketing Campaign Management” is available immediately for purchase. To learn more about the report or to make a purchase, please call 1-877-937-2562. More information is also available online at www.infotrends.com/marketingcampaign.