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September Magazine PIB Ad Revenues Up 6.6%, Pages Up 2.4%

Press release from the issuing company

Year-to-date, 10 of 12 Major Magazine Ad Categories Post Gains September 2006 New York, NY (October 18, 2006)—Total magazine rate-card-reported advertising revenue for the month of September increased 6.6% compared to the same month last year, closing at $2,588,723,818, according to Publishers Information Bureau (PIB). Ad pages totaled 26,541.99, up 2.4% against September 2005. From January through September, PIB revenue closed at $16,933,933,955, an increase of 4.3% over the same period in 2005, with ad pages totaling 173,501.11, at +0.7% against the previous year. September 2006 vs. 2005 Seven major advertising categories showed an increase in PIB revenue and pages over September 2005. Double-digit gains in pages and revenue were seen in Drugs & Remedies and Food & Food Products. Advertising for drug products and corporate brands drove much of the growth in Drugs & Remedies. Other categories that recorded increases in dollars and pages were: Automotive; Home Furnishings & Supplies; Media & Advertising; Direct Response; and Finance, Insurance & Real Estate. January – September 2006 vs. 2005 Three quarters into 2006, 10 categories saw PIB revenue and page gains against the comparable period last year. Drugs & Remedies registered double-digit growth. Other categories that saw gains in ad dollars and pages: Toiletries & Cosmetics; Apparel & Accessories; Food & Food Products; Direct Response; Media & Advertising; Retail; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resorts; and Technology. “As is historically the case, Apparel & Accessories was the largest category this September. Interestingly, spending in the category was spread more evenly through the third quarter 2006, which shows growth against the same period last year,” said Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America. “The Drugs & Remedies category continues its strong performance, while Automotive registered an increase for the second time this year.”