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Magazine PIB Ad Revenues Increase for the Eighth Straight Month

Press release from the issuing company

New York, NY (October 11, 2005) -- Total magazine rate-card-reported advertising revenue for the month of September increased 4.7% compared to September of last year, closing at $2,421,466,897 according to Publishers Information Bureau (PIB). Ad pages totaled 25,733, down 1.3% from September 2004. It marked the eighth straight month that PIB revenue has posted gains. Year-to-date, PIB revenue closed at $16,213,532,068, an increase of 7.9% from the same period last year, with ad pages totaling 171,696, a 1% gain. September 2005 vs. 2004 Seven of the 12 major advertising categories increased their PIB revenue and pages over last year. In September, top gainers included the Media & Advertising; Financial, Insurance & Real Estate; Drugs & Remedies; and Toiletries & Cosmetics. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) Media & Advertising generated the largest increases in both pages (15%) and dollars (23.6%). January - September 2005 vs. 2004 Year-to-date, seven of the 12 major advertising categories generated increases in PIB revenue and pages: Financial, Insurance & Real Estate; Media & Advertising; Direct Response Companies; Toiletries & Cosmetics; Food & Food Products; Retail; and Public Transportation, Hotels & Resorts. Double-digit PIB revenue and page growth was recorded by the Financial, Insurance & Real Estate and Public Transportation, Hotels & Resort categories. “Technology saw its second month of growth in both revenue and pages in September, driven in part by advertising for office machines and communications technology,” noted Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “The Drugs & Remedies category also continued its positive trend, boosted by ad spending by major pharmaceutical houses. These gains helped to offset softness in categories such as Automotive and Home Furnishings & Supplies, which are sensitive to the economy.”