[Cohoes, NY] — Mohawk Fine Papers Inc. solicited the vision of luminary designer Michael Vanderbyl for its new promotion on legendary Mohawk Superfine.
“When Mohawk asked me to design a piece for Superfine, my response was that the refinement of the paper reflects a few of my beliefs about beauty and nuance, and the presence or absence of those qualities in design today,” writes Vanderbyl in the introduction of Beauty and Nuance.
This new promotion is a collection of ideas and images that stimulate Vanderbyl’s own imagination, including the exquisite letterforms of Jennifer Sterling to the identity for Parcs Nationaux de France and Burberry’s plaid. “The images,” says Vanderbyl , “and the paper they are printed on, are more eloquent than I can hope to be.”
Beauty and Nuance demonstrates the lustrous hand of Superfine, with archival qualities to guard against color fading and loss of paper strength. Mohawk Superfine is engineered to last for more than 300 years.
San Francisco-based Cenveo printed the promotion on a variety of Mohawk Superfine papers including Softwhite Eggshell, 100 Cover, White Eggshell, 100 Text and Ultrawhite smooth, 90 Cover. The production includes a combination of 4/color lithography, match colors and varnish techniques. Digital Engraving, also based in San Francisco, provided the engraving on the cover.
For samples of Beauty and Nuance or for more information, please visit www.mohawkpaper.com or call 1-800 THE MILL.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.