EU Services Installs Xerox iGen3 Press to Add Color to Personalized Direct-Mail Campaigns
Press release from the issuing company
ROCKVILLE, Md., and ROCHESTER, N.Y.--June 7, 2005-- EU Services, a full- service direct-mail provider, has installed its first color digital press -- a Xerox iGen3 Digital Production Press -- to produce one-to-one, full-color personalized direct-mail campaigns.
"Many of our clients have the data to take advantage of personalized marketing, and with the iGen3 press we can turn their customer information into dynamic, relevant marketing pieces that increase response rates and generate more revenue," said Art Simpson, president of EU Services. "There is a high level of excitement about the possibilities the Xerox iGen3 brings to our business."
The company is producing work for various franchises and in markets such as financial services and communications. EU Services expects to print 400,000 pages per month on the iGen3 press during the year, with 75 percent coming from new customers in industries such as advertising, real estate, retail, nonprofit and automotive.
According to Simpson, within the year EU Services expects 70 percent of volume on the iGen3 press will be full-color, personalized jobs. Additional volume will come from short-run digital color jobs that complement longer-run offset work produced in the company's commercial printing division.
EU Services said it chose the Xerox iGen3 over competitive machines for its speed, image quality and flexibility to run many sizes and types of papers. It also based its decision on Xerox's customer support, including sales and marketing programs from Xerox's ProfitAccelerator(TM) Digital Business Resources collection.
The company has already produced several successful campaigns on the iGen3 press:
Personalized annual reports for a private insurance agency. A local insurance provider enhanced its annual report with a customized front cover that included the recipient's first name and full-color images specific to the customer.
Customized direct-mail pieces for a financial institution. The pieces are full-color and personalized with interest rates and bonus offers from the recipient's local branch, including a photo and contact information for the branch manager.
Customized promotional pieces for a long-distance telephone service provider. A Web site interface was created that allows the company's national office to change overall content and service offers on-demand. Local offices can then personalize promotional pieces specific to their regions, thereby eliminating the need to maintain an inventory.
EU Services hosts regular seminars that provide current and prospective customers with insight on industry topics, including full-color digital and personalized printing. Xerox experts recently participated in two of these seminars: "Introduction to the Concept of Digital Printing" and "Designing for Digital: Do's and Don'ts."
"We look at Xerox as a partner, not a vendor," said Simpson. "Their support has been invaluable."
The company is also a member of the Xerox Graphic Arts Premier Partners Program, a global network of expert digital print service providers. The Xerox program provides an online forum where graphic communication professionals can network, share information and gain access to industry experts to help them introduce new applications and services to grow their business.
Founded in 1968, EU Services has more than 370 employees and offers a one-stop solution for envelope and commercial printing, data processing, variable data printing, lettershop mailing, and fulfillment. The company has specialized in black-and-white personalization and sophisticated mailing techniques for more than 20 years.
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