New York, NY (March 8, 2005)—Total magazine rate-card-reported advertising revenue for the month of February 2005 increased +10.9% compared to February of last year, closing at $1,511,181,370, according to Publishers Information Bureau (PIB). Ad pages totaled 15,327.53, up +4.2% from last year. Year-to-date, PIB revenue closed at $2,693,280,583, an increase of +11.0% over the same period in 2004, with ad pages totaling 28,242.70, a +2.5% gain.
February 2005 vs. 2004
Seven of the 12 major advertising categories experienced increases in both PIB revenue and pages over last year. In February, Financial, Insurance & Real Estate and Food & Food Products both recorded their twelfth consecutive month of gains in both PIB revenue and pages, while Automotive registered its seventh consecutive month of increases. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)
January – February 2005 vs. 2004
Year-to-date, four major advertising categories posted double-digit increases in pages: Automotive; Food & Food Products; Media & Advertising; and Financial, Insurance & Real Estate. For the first two months of 2005, a major American car company had led the spending in the Automotive category. In the Food & Food Products category, the same four food manufacturers, representing ingredients and seasonings, prepared foods, as well as beverages, ranked consistently as the top spenders in magazines in 2005.
“We are delighted by the solid performance of most of the major ad categories in February, in particular the Finance and Food categories, both of which have enjoyed a robust recovery since the economic downturn,” remarked Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “The February gains are especially heartening in light of the recent launch of the magazine industry’s marketing campaign to showcase our medium’s unique strength—the ability to deliver both advertising accountability and reader engagement.”
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