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Magazines Post Six Straight Months of Ad Increases in October

Press release from the issuing company

New York, NY (November 8, 2004)—Total magazine rate-card-reported advertising revenue for the month of October 2004 closed at $ 2,156,283,915, an increase of +14.4% compared to October 2003, according to Publishers Information Bureau (PIB). Ad pages totaled 23,653.91, up +8.4% from last year. Year-to-date, rate-card-reported revenue closed at $17,067,428,173, an increase of +10.3%, with ad pages totaling 187,953.29, registering a +3.0% gain. October 2004 vs. 2003 Eleven of the 12 major advertising categories recorded both PIB revenue and page increases in October, with four categories posting double-digit gains: Automotive, Apparel & Accessories, Food & Food Products, and Media & Advertising. Financial, Insurance & Real Estate has recorded its eighth consecutive month of increases in October. (Twelve categories are the most significant contributors to PIB revenue, comprising approximately 85% of total advertising spending.) January – October 2004 vs. 2003 (Click here for Magazine Totals) Year-to-date, seven of the 12 major advertising categories saw an increase in PIB revenue and pages over the same 10-month period in 2003. The strongest performers have been Financial, Insurance & Real Estate; Food & Food Products; Public Transportation, Hotels & Resorts; Media & Advertising; and Retail. “Multiple studies have shown that magazines’ powerful reader relationships offer advertisers an engaged connection to consumers and the ability improvement in ROI,” stated Ellen Oppenheim, EVP and Chief Marketing Officer, Magazine Publishers of America. “We are pleased that advertisers continue to recognize the value of our unique medium. “In October, a wide breadth of categories and advertisers boosted magazine advertising, in particular the Automotive category, which posted its third consecutive month of growth. Gains in our largest category were driven by the big three American automakers as well as imports. “