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NexPress Solutions Helps Educators Prepare Students for Graphics Careers

Press release from the issuing company

NEW YORK, November 3, 2004 — NexPress Solutions, Inc., a Kodak company, provided insight into new digital opportunities in the graphic communications industry for graphic arts educators at the Graphics Teachers Technology Conference (GTTC) yesterday in New York City. The conference was held on November 2, 2004 at the Parsons School of Design at New School University. NexPress was a major sponsor of the event, which provided the opportunity for graphics teachers from around the New York area to attend free-of-charge. NexPress business development manager, Ed Bokuniewicz, conducted a presentation on the key developments in the digital industry, and highlighted the latest trends with an eye toward building a greater understanding of the opportunities inherent in new digital techniques, such as variable data printing. Bokuniewicz also discussed best practices in digital marketing campaigns – including variable data printing, digital color combined with Web-based communications and high-quality graphics – using case studies from McDonald’s, John Deere, United Stationers and the Bermuda Department of Tourism. “As part of Kodak’s Graphic Communications Group, we are committed to educating the graphics professionals of tomorrow, and we can do that by sharing the success of digital print and new technologies to the teachers of today,” said Bokuniewicz. “By enabling degrees of customization and personalization, digital print technology is having a profound effect on the graphic communications industry. Print service providers value workers who understand the power of print-on-demand and targeted marketing.” The Graphic Teachers Technology Conference was organized by the Graphic Arts Educational Advisory Commission, a volunteer group of industry professionals and educators under the Advisory Council for Career & Technical Education of the New York City Department of Education. The conference was open to any high school or middle school teacher in the New York metropolitan area.