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Best Color Quality in Newspapers Honored by NAA, IFRA

Press release from the issuing company

September 16, 2002 -- Vienna, Va. Announced in late August, fifty newspapers from around the world have been recognized for their outstanding color reproduction with membership in the International Newspaper Color Quality Club, administered by the Newspaper Association of America and IFRA, the German-based international association of newspaper and media publishing, and supported by the Pacific Area Newspaper Publishers Association. Selected from 156 entries, these newspapers were the top 50 in color reproduction evaluations conducted by industry production experts. Each entrant will receive a detailed assessment report to help it develop appropriate color-quality control measures. "Since the Color Quality Club was launched in North America four years ago, we’ve seen incredible, and in some cases dramatic, improvements in what newspapers are producing. Not only are more newspapers producing color, but they also are doing it better," commented NAA Senior Vice President for Technology Tom Croteau. "Although the new criteria for membership calls for only the 50 papers with the top quality scores to be recognized, there is a wealth of great color being delivered to newspaper readers around the world every day." The current criteria for consideration in the International Newspaper Color Quality Club were announced at NAA’s NEXPO2001, held last year in New Orleans. Details can be found online at www.naa.org/utilartpage.cfm?TID=NR&AID=1216. NAA is a nonprofit organization representing the $55 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Tysons Corner (Vienna, Va.), the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry may also be found at the Association’s World Wide Web site on the Internet (www.naa.org).