Knight Ridder Indicator: November Ad Statistical Report
Press release from the issuing company
SAN JOSE, Calif., Dec. 17 -- Business continued to be disappointing in November, with total operating revenue down 10.0% below the same period a year ago. For the year to date, it's down 8.0%.
Total advertising revenue was down 10.4% for the month and down 8.4% for the year to date. The weakness cut across most markets. Retail revenue for the month was down 1.7% on a linage decrease of 3.6%. For the year to date, retail revenue was down 0.2% on a linage decrease of 4.6%. For the month, Miami was up 8.8%, Fort Worth was up 2.2%, Columbia was up 6.2% and Lexington was up 2.9%. The other major markets were down.
General ad revenue for the month was down 14.0% on a linage decrease of 17.2%. For the year to date, general revenue was down 10.4% on a linage decrease of 16.4%. For the month, Kansas City was up 9.5%, Fort Worth was up 6.0% and Akron was up 18.7%. The other major markets were down.
Classified ad revenue for the month was down 21.6% on a linage decrease of 6.1%. For the year to date, revenue was down 15.9% on a linage decrease of 5.6%. All of the major markets were down. The primary shortfall was in help wanted, which was down 50.9%. Auto was up 2.3%. Real estate increased 17.2%.
Factored part-run linage was down 4.1% for the month. Circulation revenue was down 1.8% for the month.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.