Strategic Partnership to Enable Print Providers to Deliver Amazon-Like Customer Experiences Through Durst Smart Factory -- with something new on the horizon from Durst very soon.
Ras Al Khaimah, UAE – Digital Ink, a specialist print marketing agency based in Ras Al Khaimah, UAE, today announced a strategic partnership with Durst Software and Solutions to bring advanced e-commerce and web-to-print capabilities to print service providers across the Middle East and North Africa region with the goal of driving print-on-demand smart print factories, manufacturing, and growth across the territory.
MARKET OPPORTUNITY
The partnership leverages Durst Smart Factory, a comprehensive digital ecosystem designed to modernise printing workflows and enable seamless customer experiences from pixel to output. The modular software suite spans web-to-print, production, ERP/MIS, and prepress automation, and is built to work with any printer and any brand. The Middle East and North Africa region represents a significant growth opportunity, with diverse print requirements spanning large and wide-format applications, labels, packaging, and commercial print production.
“The region is expanding and growing at a fast rate. There is such excitement around digital signage, AI, software automation, and robotics. Bringing lightning-fast, streamlined print purchasing processes with minimal touchpoints to the territory is exactly where we see the opportunity. Digital Ink looks forward to working with companies like Durst to unlock this potential for our market.”
Chris Minn, Founder, Digital Ink
STRATEGIC POSITIONING
Market demand for digitalised procurement and web-to-print capabilities is accelerating across the region. Print providers increasingly need to offer their customers the seamless, personalised experience they expect from major e-commerce platforms, a model Digital Ink and Durst call the "Amazon-for-Print" model. Durst’s global reputation for hardware innovation and reliability, combined with the Smart Factory software ecosystem, positions both companies to effectively address this demand.
“The printing industry is changing, and software needs to be as flexible as the production itself. We launched the Open Software Initiative to give the industry exactly that: a modular, cloud-ready software ecosystem, open to any printer, any brand and open to connect to other systems. This open environment built on proven Durst technologies, combined with the deep understanding of local market conditions from Digital Ink, will highly benefit the printing companies in the Middle East / GCC.”
Matthieu Delessard, Sales Manager & Business Developer, Durst DIGITAL INK CREDENTIALS
Digital Ink brings deep expertise in print industry marketing, digital transformation, and channel strategy across the GCC and broader MENA region. The firm specialises in helping technology vendors and service providers understand and reach the diverse printing ecosystem, from small independent shops to large commercial operations.
THE POWER OF DURST
Durst Software and Solutions provides smart and easy-to-use software solutions to optimise the printing process from pixel to output. The Durst software suite is modular and flexibly adapts to individual needs -from a stand-alone solution to a fully integrated ecosystem covering web-to-print, prepress automation, production management, and ERP/MIS, working with any printer and any brand. Durst Lift ERP is a printspecific cloud-based system that automates all processes within a printing company, providing a transparent, paperless, and interactive experience for operators and their customers.
Durst’s Smart Factory approach embodies the principles of Print 4.0, integrating advanced technologies to optimise printing processes, enhance data-driven insights, and foster efficiency across the entire production lifecycle. Durst is evolving its software platform, and a new direction, identity, and positioning are coming very soon. Learn more at durst-group.com.
