BCC Software and MindFire, Inc. announce the final webinar in their groundbreaking three-part series, "Accelerate Attribution with a 3- Step Roadmap." The concluding session, Full Throttle: Master OmniChannel Attribution & Maximize USPS Promotions, will be held Thursday, September 18th at 12:00 PM EST and will reveal the complete system for transforming Mail Service Providers (MSPs) from cost-focused vendors into strategic revenue partners.

Unprecedented Industry Response Drives Final Session

The final session addresses the most critical question facing the industry: how to demonstrate measurable ROI that positions direct mail as equal to digital marketing channels.

Chris Lien, Executive Vice President of Postal Affairs at BCC Software and Chairman of the National Postal Forum, emphasized the market urgency: "We're seeing a clear divide in the industry. MSPs who master attribution are thriving with premium pricing and growing margins. Those stuck in the old spray-and-pray mentality are struggling to survive. This final session shows you exactly how to get to the winning side."

David Rosendahl, President of MindFire, Inc., highlighted the technical breakthrough: "For the first time, we're delivering attribution dashboards that show exactly which mail pieces drive revenue, down to the individual level. This isn't a theory. Our customers are already achieving 10-15% response rates using this integrated system."

The September 18th webinar will feature live demonstrations of:

  • Automated USPS promotion qualification and submission
  • Real-time approval tracking and status
  • Streamlined workflows that reduce hours of work to minutes

Integrated Attribution Dashboards

  • Mail tracking data flowing directly into campaign performance analytics
  • Revenue attribution showing which lists, creative, and segments drive results
  • ROI calculations that justify premium pricing strategies

Complete OmniChannel Implementation

  • Mail tracking integration from IMB creation to delivery confirmation
  • Informed Delivery optimization for enhanced engagement
  • Multi-touchpoint coordination delivering 20%+ performance improvements
  • Framework for positioning MSPs as strategic marketing partners

Exclusive Tool Debut Addresses Industry Pain Point

A major highlight will be the exclusive demonstration of BCC's breakthrough promotion optimization tool, designed to eliminate the complexity barrier preventing MSPs from capitalizing on USPS promotions.

Kate Sanders, Product Manager at BCC Software, explained the innovation: "MSPs tell us they know promotions exist but find them too complex to implement consistently. The tool we are developing automates the entire process, from qualification checking to submission workflows. What used to require specialized knowledge and hours of work now happens automatically."

The Complete Three-Step Framework Revealed

The final session will demonstrate how the complete three-step roadmap delivers transformational results: 

  • Step 1: Start Your Engine – Mail tracking using IMB and USPS Informed Visibility data
  • Step 2: Shift Into Gear – USPS promotions combined with Informed Delivery for enhanced performance
  • Step 3: Full Throttle – Complete OmniChannel attribution delivering measurable ROI and premium pricing opportunities

Register now: https://events.zoom.us/ev/AoMZCiYk1hxtkSgjFtmZ3FKUNTLsAlNgVlI125Kl4UWPue64CGB~Am0e3M0lWpSrf29CQCFVKZnAEzcwq4hX1piP4NMWAEg3_nszGEgPf6-K3A_cqXiwXIOUB2qe20W88mi9vYhG4VkVw

Webinar Details:

  • Date: Thursday, September 18th, 2025
  • Time: 12:00 PM EST / 11:00 AM CST / 9:00 AM PST
  • Duration: 60 minutes with extended Q&A
  • Format: Live demonstration and interactive presentation