Irving, Texas - In a technology collaboration between European secure card manufacturer Varius Group and global web-to-print technology leader DesignNBuy, the groundbreaking Vzual® Card Studio is now available to enterprise clients worldwide. Vzual sets a new standard in how smart card manufacturers visualize, approve, and present prototypes.
With its public launce recently, the browser-based platform eliminates traditional sampling delays by enabling photorealistic 3D card previews directly in the browser—no software installation needed.
Digital Sampling: Vzual® Solves a Long-Standing Industry Challenge
Card manufacturers have long struggled to fulfill short-run sample requests due to material procurement constraints and production setup costs. Vzual® Card Studio solves this problem by giving users the ability to build and visualize multi-layered cards including chips, foils, holograms, and engravings in a fully interactive 3D environment.
“With Vzual, we’re removing the friction from smart card prototyping,” said Michael Dorner, CEO of Varius Group. “We’ve developed a high-performance, browser-based platform that helps card issuers present and approve designs more professionally and efficiently than ever before. The team at DesignNBuy has been instrumental in bringing our platform to life at its best.”
DesignNBuy as Technology Enabler
DesignNBuy, with its deep expertise in personalization and preview technologies, supports Varius Group in turning a complex vision into an intuitive, enterprise-ready solution tailored for the smart card industry.
“Vzual is a great example of how domain-specific innovation can be achieved through the right technology collaboration,” said Nidhi Agarwal, CEO of DesignNBuy. “We were honored to support Varius Group in creating a highly specialized tool that streamlines smart card prototyping and approval processes.”
Looking Ahead: A Direct-to-Customer Vision
Building on the success of the Vzual® platform, Michael Dorner and the Varius Group team are already planning the next phase: enabling card manufacturers to offer a seamless eCommerce experience where end clients can personalize and order cards directly from branded websites.
This future enhancement will integrate with leading eCommerce platforms such as Shopify, Magento, WooCommerce, and BigCommerce, empowering manufacturers to go beyond prototyping and into full-cycle digital ordering with personalization, instant previews, and real-time pricing built in.
“We see a future where card manufacturers can offer their clients the same ease and speed expected in any modern online shopping experience,” Dorner added. “It’s about giving our partners more control, more efficiency, and a better way to engage their customers.”
Setting a New Standard for the Card Manufacturing Industry
Vzual represents a breakthrough for smart card manufacturers, simplifying pre-production workflows and enhancing client collaboration, all through a digital, browser-first experience. With VZUAL®, creating stunning embellishments like UV spot varnish, multiple gloss levels, tactile textures, and even digital foiling over UV inkjet is now a click-and-compare experience.
The partnership between Varius Group and DesignNBuy highlights the value of purpose-built technology in solving deep-rooted industry challenges.
Availability & Contact
• Enterprise Edition: Available now
• Free 14-Day Trial
• Platform & Info: www.vzual.com
