According to the ABM, The affect of the weakened economy is represented in the April 2001 Business Information Network (BIN) Report, with ad pages down 12.9% and ad spending down 11.0% vs. year ago.
April ad pages for the Travel and Home & Building categories increased, 10.9% and 3.3%, respectively vs. year ago. The 10 remaining categories posted declines, including: Retail, down 6.3%; Automotive, down 7.6%; Horticulture & Farming, down 8.0%; Manufacturing & Elec. Equip., Mat's & Components, down 9.5%; Drugs & Toiletries/PERQ, down 10.6%; Services, Direct Response, Classified, down 14.6%; Telecommunications, down 16.1%; Computers, down 20.6%; Software, down 21.1%; and Finance, Business & Advertising, down 23.3%.
April BIN ad spending increased in five mega categories including: Home & Building, up 9.9%; Retail, up 9.9%; Travel, up 9.0%; Automotive, up 3.8%; and Telecommunications, up 1.1%.
April saw declines in seven mega categories: Manufacturing & Elec. Equip., Mat's & Components, down 8.2%; Computers, down 8.2%; Horticulture & Farming, down 8.6%; Drugs & Toiletries/PERQ, down 10.0%; Services, Direct Response, Classified, down 14.1%; Software, down 20.3%; and Finance, Business & Advertising, down 23.0%.
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