Rochester, NY, Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plant print centers, commercial printers, and PSPs, will be revealing their newest product offerings at this year’s PRINTING United Expo, held at the Las Vegas Convention Center in Las Vegas, NV, from September 10-12, 2024.

Discover a new era in productivity as RSA showcases the latest version of its ImpactVDP solution for variable data template design and ordering. Doubling as a design tool, the variable data printing technology allows in-plants to flex their creativity while staying in control of their brand — all with no coding required. Now, the module will enable more advanced capabilities and faster template development with enhancements that include:

· Remote repository integration
· Date selector enhancements
· Complex barcode formatting support
· Dynamic data driven dropdown list and date selection

RSA will also be showcasing WebCRD V12, the newest release of their Web to Print software solution for in-plant print centers. Unveiled in 2023, the latest release features an innovative and intuitive UI and unmatched user experience — available from any device, anywhere. With increased functionality and a robust set of APIs, it extends the capabilities of in-plants everywhere, adding customizations and Intelligent Document Setup™ that automates document ticketing by only allowing appropriate choices based on document attributes.

Sales Director, Ben Parker, stated: “RSA is always trying to move the needle forward, introducing new innovations that empower in-plant print centers, commercial printers, and PSPs to get the most out of their production print digital workflows. And this year, we’re offering new functionality and exceptional automations that we think will continue to do just that.”

RSA will join over 800 exhibitors, as well as printing and graphic arts professionals from around the world, at PRINTING United 2024. There, they will demonstrate these newest technologies, including their latest productivity prototype as well as the rest of their prepress, transform, output management, and Web to Print software solutions. Their full range of software solutions will be on display, including WebCRD Web to Print software for in-plant print centers; QDirect output management software for enterprise in-plant and commercial printers; and ReadyPrint prepress software for production printers.

Attendees at PRINTING United Expo 2024 are invited to visit RSA at booth C1986 to find out what’s new and meet the team.

RSA’s workflow solutions are available through RSA’s partners, including Canon, Kodak, Konica Minolta, Kyocera, Ricoh, Sharp, Toshiba, and Xerox. Visit RSA at Rocsoft.com.