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Marketing Kitchen Relies on Ultimate Impostrip® to Maximize B2 Digital Inkjet Printing

Press release from the issuing company

Montreal, Canada—Ultimate TechnoGraphics, leader in imposition and finishing automation solutions, is proud to work with Marketing Kitchen, a direct marketing production company specializing in direct mail and fulfillment, to maximize their throughput and save on paper waste through advanced B2-format digital inkjet print optimization and automation.

B2 Sheet-Size Optimization

According to Audrey Jamieson, president of Marketing Kitchen, one of their biggest challenges today is getting paper as the “supply chain is a huge issue right now”. Having invested in a Konica Minolta AccurioJet KM-1 for its 23”x29” sheet-size, they needed to quickly find a way to maximize every inch of these B2 sheets. “Ultimate Impostrip® was the solution and it’s been fantastic", adds Jamieson. "Without Ultimate Impostrip®, we wouldn’t be anywhere near the efficiencies that the KM-1 and the 23”x29” sheet-size delivers us. It’s a game changer.”

Ultimate Impostrip® automated dutch cut impositions allow them to substantially save on paper and clicks. “Without Ultimate Impostrip®, we would end up with probably 20-30% higher volumes of sheets having to go through and wastage. You just have to think about the sustainability Ultimate Impostrip® provides us: less paper through, less clicks. The ROI of Ultimate Impostrip® is a no brainer.”, reveals Marketing Kitchen President.

Digital Inkjet Printing Automation

On the other hand, automation is a big factor for this Canadian-based printer when investing into new technology and evaluating day-to-day operations. “We want to do more with less. The more we can use automation, the better.” By using Ultimate Impostrip® hot folders automation, they are now “able to just upload the files and it’s fully automated right to the KM-1. We couldn’t do that without Ultimate Impostrip®.”

To conclude, Audrey Jamieson highlights the importance of workflow automation for futureproofing print businesses like hers: “The more we can automate, the more throughput we can have through the facility, the stronger we are going to be as a player in the Canadian market. Ultimate will play a big part in that because it’s providing us the automation we are looking for."

To watch the full Marketing Kitchen video testimonial and learn more about the simultaneous implementation of the KM-1 and Ultimate Impostrip®, please visit: www.imposition.com/testimonial/marketing-kitchen


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