Printers Not Worried About Jobs Lost To The Internet
Press release from the issuing company
According to TrendWatch - A mere 2% of printers cite "replacing jobs lost to Internet or PDF
non-print publishing" as a business challenge, making it the least
compelling challenge for print businesses. And at 3%, "competition from
Internet information products" is only a scosh more compelling.
More mid-sized service bureaus seem to be challenged by these issues, but
then they're probably used to losing business to new technologies and have
a keen awareness of this challenge.
Why should you care?
Well this is one of those deals where if you're not a printer or you're
not selling to printers, you probably won't give a rat's behind. But if the
print industry is somehow in your future, the shift in print from the press
to the desktop is a big deal. The declining number of reprint jobs and
shorter run lengths are a result of the electronic distribution
of documents that used to be on-press. This means tight cash flow and
credit for the print industry in 2001. Print isn't dead--it's just
migrating downstream. And most printers are not yet seeing the real reasons
for this shift.
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