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EFI Connect 2020 marked the 21st year this user conference has been held, and the 13th year it has been hosted at the Wynn Hotel & Resort in Las Vegas. This edition marked a year of dramatic change for the company, with the departure of long-time CEO Guy Gecht, a short-lived CEO in Bill Muir, and an acquisition by Siris Group that took the company from public to private. EFI Connect 2020 was an opportunity for customers to gain first-hand insight into what these changes might mean for them.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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