Web-to-Print is a small part of the complete solution; Propago’s product configurator feature leverages efficiency, ease-of-use, and new revenue for printers
With the official launch of its V6 version of its cloud-based marketing asset management solution for the printing industry in late summer, Propago, a cloud-based Marketing Asset Management software firm headquartered in Austin, TX, is offering a more robust---and quite popular---product configuration feature to its graphic arts customer base, providing them with a more efficient, easy-to-use, and more profitable marketing asset management solution for print, promotional, wearable, or digital items.
With the Propago product configurator, printers are able to streamline a vast number of complex products for their customers into an orderly marketing portal and present their clients with the ability to offer any product (print, apparel, promo) even if they are not the end producer.
“We’re hearing from our printer customers that with Propago they are able to grow their business beyond printing,” says Rick Aberle, CEO of Propago. “And why not? They already have the ear of the marketer. This allows them to branch out beyond print, and offer their customer a central place to order anything from the marketing catalog. The result is a happy end-client and a printer selling products with a higher profit margin.”
In today’s market of personalization and online shopping, the Propago system is a clear benefit for marketers with a large line of products in their online storefronts. Instead of cluttering online stores with each color-size-gender version, Propago allows clients to bring all of these combinations into a single product. For example, clients can market a variety of polo shirts, hats or jackets that come in different colors, sizes and gender types and even choose from different logos.
“The Propago platform has allowed us to offer our clients a marketing asset management solution that stands above and beyond the other technology offerings currently on the market,” says Mike Caruso, chief technology officer at Range, a full-service marketing communications company offering strategy, technology, creative services, digital, print, promotional and fulfillment services, which is located in Brainerd, MN and owned by the Deluxe Corporation. “We evaluated over 15 companies when selecting a technology partner and Propago offered the most complete system. The product configuration features of the platform have expanded how we can offer complex products such as apparel and promotional items. We have one implementation that allows us to consolidate over 20,000 unique product combinations into a few hundred on the storefront. This all equates to a simple and fast end user experience that sets us apart from the rest.”
Headquartered in Austin, TX, Propago was started within a large commercial printing conglomerate as an internal application to serve clients and support backend operations for those clients. Established as a simple and straightforward solution to simplify and streamline a company’s production and fulfillment processes, Propago gradually matured over the years to become a comprehensive marketing management and fulfillment platform. In 2015, the team responsible for building and maintaining the Propago platform was given the opportunity to spin the technology away from the parent company and form a completely stand-alone organization.