Log In | Become a Member | Contact Us

Connect on Twitter | Facebook | LinkedIn

HP and CR&A Custom Transform Pediatric Treatment Room using HP Latex Printing Technology

Tuesday, October 27, 2015

Press release from the issuing company

HP collaborated with CR&A Custom, Inc. (CR&A), a grand-format digital printing company, to transform a pediatric treatment room at California-based White Memorial Medical Center (WMMC) into an ocean adventure using HP Latex printing technology. The underwater-themed interior design project aims to inspire feelings of peace and tranquility, offering children undergoing emergency hospital visits a welcome distraction.

“The WMMC team wanted to create an interior design project that would help foster a sense of safety for patients, but we face strict rules and regulations that make projects of this scope very difficult,” said Sara Rubalcava-Beck, marketing and communications, WMMC. “Fortunately, with innovative HP Latex printing technology and inks that are certified for sensitive environments, the mural we envisioned for young patients in our emergency pediatric treatment room has become a reality.”

CR&A transformed three white walls and a floor of a treatment room at WMMC using the HP Latex 3000 Printer, HP 881 Latex Inks and HP PVC-free Durable Smooth Wall Paper donated by HP. The HP Latex 3000 Printer uses UV-curable technology, allowing CR&A, the first company in the U.S. to purchase the HP Latex 3000 Printer, to produce a broader range of high-quality sign and display applications on a variety of media – even in sensitive environments. CR&A selected HP 881 Latex Inks for the WMMC project because they provide a scratch resistance comparable to hard-solvent inks on certain substrates, outdoor durability across all common media types as well as high-quality odorless prints that meet environmental standards. This collaboration also served as the platform for the first worldwide introduction of the HP PVC-free Durable Smooth Wall Paper that is Type II compliant for durability, making it the ideal choice in an environment where wear and tear is more prevalent. It is also mildew and mold resistant, scrub and scratch-resistant, easy to install and remove and has obtained multiple environmental certifications.

“Prior to installing the HP Latex 3000 Printer, finding authorized materials and solutions to support a project of this scope in this type of environment would have been a challenge,” said Shannon Del Rio, vice president of global marketing, CR&A. “Proven HP Latex technology made it possible for our team to bring this mural to life, and it has also opened up new opportunities that we would not have been able to address with our previous technology.”


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Email Icon Email

Print Icon Print

Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved