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Parallax Digital Delivers Un-paralleled Production with HP Latex Technology

Friday, September 25, 2015

Press release from the issuing company

HP today announced that Parallax Digital purchased the HP Latex 3500 Printer at GRAPH EXPO 2015 (HP booth 1202), expanding unattended printing capabilities to handle high-value applications that require fast turnaround times and immediate installation. The new press builds on the company’s existing HP Latex portfolio, including HP Latex 3000 and HP Latex 360 Printers.

Offering comprehensive graphic display services from large-format printing and corporate branding to signage, Kennesaw, Ga.-based Parallax Digital recently used existing HP Latex devices to produce a variety of branding elements for Junior Achievement of Georgia (JA of Georgia) to outfit its new JA Discovery Center at Gwinnett.

“Junior Achievement of Georgia was looking for a print provider that could help put the finishing touches on our much-anticipated new JA Discovery Center at Gwinnett,” said Leela Woodfield, director of investor relations, JA of Georgia. “The finished product speaks to the creativity and dedication Parallax provides to customers like us, who are looking for high-quality, timely installations that will invigorate our education setting.”

With its new HP Latex 3500 Printer, Parallax Digital plans to enhance this type of offering for its customers, leveraging the benefits of HP Latex technology and water-based HP Latex inks for more unattended production, expanded outdoor and indoor application offerings, as well as the ability to deliver odorless prints for immediate installation in sensitive indoor environments, like JA of Georgia’s education mecca for students.

“Parallax Digital has continued to grow our HP Latex offering, taking advantage of the technology’s environmental benefits and certifications that result in faster project turnaround times,” said David Clevenger, president, Parallax Digital. “The new HP Latex 3500 Printer will help us take on more requests for high-quality work that requires swift movement from production to installation. Without HP Latex technology, we would not have been able to meet JA of Georgia’s demands, and our team looks forward to accepting this type of customer challenge more often.”


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