'Future of Print' award winner, documobiFUSE has been featured in a Whitepaper by research giants, InfoTrends. Barb Pellow, Group Director, led the development of the Whitepaper, which focuses on the importance of adding mobile to the marketing mix.

documobiFUSE is set to launch at Graph Expo and is an innovative Print to Mobile enabler application. Documobi holds a U.S. patent, which covers the embedding and linking of user generated content (UGC) such as video and audio into printed media using smartphones, tablets and wearable devices. FUSE allows a brand to have a direct and personal relationship with its own consumers, using innovative print to digital technology that enables dynamic real-time communications. FUSE can integrate with any well-known CMS system such as WordPress, and cross-media platforms such as XMPie, MindFire Inc, GMC Inspire and EFI DirectSmile.

The Whitepaper explains how mobile technology is changing the way consumers behave, creating new opportunities for highly interactive customer engagement, and how documobiFUSE brings real benefit to print. documobiFUSE opens up a number of new opportunities in marketing innovation and makes print work harder and smarter in the digital world.

The Whitepaper discusses how mobile has the potential to transform every element of business, from marketing, sales, products, the supply chain and beyond. Marketing Service Providers must act fast, reengineer their processes, platforms and organizations to accommodate today's 'always-on' consumers. Successful organizations will use Mobile Technology to enhance or transform existing customer experiences.

Barb Pellow, InfoTrends Group Director had this to say:

"It's apparent that the Print industry can no longer ignore the Mobile revolution. Mobile is a critical part of delivering a Marketing strategy and documobiFUSE offers a simple and straightforward solution, which will drive profitability for your business."

As well as releasing a Whitepaper, InfoTrends will be hosting a live launch seminar of documobiFUSE, where both Pellow and documobiFUSE Founder and CEO, Pete Lancaster, will show MSPs how simple it is to leverage the FUSE technology to win new business, generate entirely new revenue streams and go beyond Augmented Reality and Quick Response (QR) codes to add real value to print.