Xeikon adds metallic magic for premium digital label and packaging print
Tuesday, June 16, 2015
Press release from the issuing company
New Creative Colors toner line – launched at Labelexpo Europe 2015 – expands digital print applications for labels and packaging
Eede, The Netherlands – Xeikon, an innovator in digital color printing technology, today announced the introduction of two new toners, MatteSilver and PalladiumSilver. The two special silver metallic toner colors will enable more creative possibilities for designers as well as label and package printers and converters using Xeikon’s digital printing technologies. The luxury-look MatteSilver and PalladiumSilver toners are the first products in the new Xeikon Creative Colors toner group, which recognizes and explores the added value that special effects bring to label and packaging print, especially in the consumer products arena.
MatteSilver offers the luxury of a rich metal finish to the print substrate while PalladiumSilver – uniquely available for digital print in the Xeikon portfolio – features a speckled silver sparkle for extra textural interest.
“With this new Creative Colors toner line, Xeikon is mirroring the capabilities of flexo and offset inks. We are giving label and packaging printers and converters the opportunity to offer brand owners added-value haptic and optic qualities with the Xeikon digital print process – popular features of brand promotion and marketing across the globe today,” explains Jeroen Van Bauwel, Director Product Management at Xeikon. “The Creative Colors toner line adds an exciting extra dimension to our recognized strengths in the label and packaging print arena – shorter runs, extended product variants and faster delivery times than conventional processes, and of course, personalization. They really make a design stand out!”
Xeikon toners: an industry-leading line-up
The new MatteSilver and PalladiumSilver toners complement Xeikon’s toner portfolio that includes:
Creative Colors is a new group within this portfolio and these toners offer the same benefits as all of Xeikon’s toner in terms of food safety, lightfastness and eco-friendliness.
Van Bauwel adds, “Xeikon is really trailblazing with this new Creative Colors toner line – and we are confident that it will bring even more opportunities in the future for printers employing Xeikon presses to differentiate themselves from their competitors, and deliver the luxury effects that today’s brand owners want. These new toners also represent another step in the analog-to-digital transformation in print and packaging production, not only by enabling new applications but also by allowing printers and converters to migrate even more applications from conventional printing and finishing technologies to digital. And this is just the beginning!”
A sparkling presence at Labelexpo Europe
The MatteSilver and PalladiumSilver toners will be commercially available as of Labelexpo Europe 2015, taking place in Brussels, September 29 to October 2. “The premium finish offered by these two metallic toners is a great way to launch our exciting new Creative Colors line,” Van Bauwel concludes, “and Labelexpo Europe is the perfect event to show them in action on the Xeikon Cheetah press on our booth B/C 50, hall 9.”
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