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Who Says Print Isn’t Sexy? EFI Acquires Exclusive Rights to 50 Shades of Grayscale for Advanced Print Applications

Wednesday, April 01, 2015

Press release from the issuing company

FREMONT, Calif. – EFI™, the worldwide leader in UV and LED inkjet grayscale industrial printers, is adding even more excitement to superwide-format inkjet imaging by adding 50 shades of grayscale to its printers.

Under a new licensing agreement, EFI will have the exclusive rights to 50 shades of grayscale in inkjet technology. The company expects to debut its first product from the agreement at the drupa 2016 trade show in Germany, giving printing companies repressed by current limitations in printing capabilities the control they desire.

While grayscale has become an increasingly important feature in digital inkjet performance, no other industry technology provider is expected to use more than 49 shades of it. By hitting the 50 benchmark in its new products, EFI can ensure that frustrated printing professionals don’t get tied up by inefficiency and waste. With this new technology, EFI printers endowed with 50 shades of grayscale will be able to print on an extended range of substrates – rough or smooth, rigid or flexible.

The new product line will also include a suite of workflow solutions – the perfect offering for superwide-format printing professionals who have been curious about submission of print jobs. Printing companies will be able to address their production pain points, leveraging the only printing workflow developed with an intimate understanding of demand fulfillment.

“With this new launch, it doesn’t matter if you are experienced or a first-timer; the technologies EFI is developing will work out the kinks so printing companies can establish a position of dominance in the markets they serve,” according to print industry consultant Thomas Foolery. “This new product line is a clear indicator that EFI is determined to help its customers whip their businesses into shape.”  

For more information, visit http://50Shades.efi.com.

Editor’s Note: This news item is part of WhatTheyThink's 2015 April Fools Edition.  Thanks to EFI for participating and being such good sports!


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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