Print and Social Media: Working Together

Press release from the issuing company

Free WhatTheyThink webinar, sponsored by Ricoh, outlined how print and social media work together for a more effective marketing strategy

Lexington, Kentucky USA -- WhatTheyThink today announced that nearly 300 industry professionals registered to attend a free printing industry educational webinar. Social Media Meets Print: Part One. This first in a two-session series was led by WhatTheyThink Senior Editor Cary Sherburne and broadcast on October 24th, 2012.

Access to the free webinar archive is available by visiting WhatTheyThink.com and selecting the Webinars tab.

Sherburne was joined by Matt Blair, Vice President of Marketing & Sales at Cirrus Visual, a logistics company that focuses on integrating print, graphic design and web to marketing and training applications.
"This session was an informative and engaging discussion with Blair about how his company has undergone a transformation that includes using social media to raise awareness of the company as well as offering social media services to clients," said Sherburne. "There are many opportunities to leverage social media and print together for more effective promotional efforts and customer communications. Cirrus Visual has done a good job with this and Blair was generous in sharing the secrets of their success."

"Our webinars provide a good opportunity for print service providers to hear from their peers, and social media is an important topic in today's dynamic business communications market," said Randy Davidson, CEO of WhatTheyThink. "We appreciate Ricoh's generosity in sponsoring this important industry event, making it available to our viewers at no charge.
About Ricoh
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).??The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.??Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.??For further information, please visit? www.ricoh.com/about/

About Cirrus Visual
Cirrus Visual is a logistics company that focuses on integrating print, graphic design and web to marketing and training applications. We focus on our clients' success whether they just need a quick printing order completed, have a multi-channel marketing campaign, product launch, training seminar or just about anything imaginable in graphic communications.. We have offset and digital printing solutions in house and our graphic design studio boasts 5 designers who understand corporate branding as well as the importance of effective marketing tools. In short, Cirrus is a great resource for a growing company looking for an effective partner to enhance their business success.

About WhatTheyThink
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the "Must Visit and Read." WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact randy@whattheythink.com or vince@whattheythink.com.


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