Industry Leaders Join Forces to Enhance Shopping Experience
Valassis, one of the nation's leading media and marketing services companies, and Rite Aid Corporation, one of the nation's leading drugstore chains, announced today that they have entered into a multi-year partnership to develop and execute in-store marketing and media programs. The new partnership will maximize efficiencies across the Rite Aid network of approximately 4,600 stores and ultimately create a shopping environment that directly meets consumers' needs.
"We are excited to be working with Rite Aid and look forward to collaborating with them and their supplier partners to enhance the shopping experiences of Rite Aid customers nationwide," said Michael Kowalczyk, Valassis Vice President and General Manager of In-Store Marketing.
The new partnership will enable Rite Aid to create a consistent look for its in-store marketing and media programs, aligning them with the company's overall marketing objectives.
"Valassis has a proven track record of effectively implementing and executing in-store marketing and media programs," said Craig Riner, Rite Aid Vice President of Marketing. "Selecting Valassis as our new third-party in-store marketing partner will allow us to expand on our vision to create the most meaningful wellness and value shopping experience for our customers."