Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

PRC Approves Valassis Plan to Grow Shared Mail Volume

Monday, August 27, 2012

Press release from the issuing company

Valassis, one of the nation's leading media and marketing services companies, announced today that it will begin moving forward with plans to introduce a mail product that provides national retail advertisers an affordable avenue to reach a broad base of consumers following the Postal Regulatory Commission's (PRC) approval of a three-year negotiated service agreement (NSA).

"We applaud the PRC's decision and their validation of this innovative proposal," said Steve Mitzel, Valassis Senior Vice President/General Manager, Shared Mail.  "They have endorsed the dynamic elements embodied in the Valassis NSA that should incentivize new mail volume growth and marketplace expansion."

Under the terms of the agreement, the U.S. Postal Service (USPS) will provide discounted mailing rates allowing Valassis to attract durable goods advertisers with physical retail outlets in 30 or more states in distinct markets where the company has existing Standard Mail Saturation programs.

"As partners with the USPS and newspapers, we will continue to work hard to sustain the relevancy of hard copy, consumer-valued advertising and promotion delivered to American mailboxes," said Rob Mason,Valassis President and Chief Executive Officer. "It's time to begin the real work of executing our plan and we are excited about testing this program in select markets over the next few months."

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

SHARE

Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved