R. R. Donnelley & Sons Company today introduced a series of applications for its new ProteusJet Multiweb platform. ProteusJet enables sophisticated credit, telecom and cable, retail and insurance marketers to manage one-to-one communications to maximize revenues. The integrated piezoelectric 4-color inkjet technology and fully automated mail assembly lines create mailings targeted to the individual needs and interests of millions with precision, speed and familiarity.

"Our clients succeed when content connects to deliver the right message precisely and in an impactful way," said Mary Lee Schneider, RR Donnelley's Chief Technology Officer. "The ProteusJet Multiweb platform harnesses complex business rules developed by our clients to dictate text and color graphics instantaneously. The production lines allow direct marketers to mount campaigns with versatility and with production efficiencies unattainable in traditional direct mail manufacturing. The downstream dividend of enhanced postal savings is a further testament to the cost efficiencies that are vital to direct marketers."

The Multiweb production line that houses ProteusJet's piezoelectric imaging units assembles feature-rich mailing pieces in volume with speed, allowing shorter cycle times than traditionally experienced, making the system ideal for:

 -- Credit marketers -- testing new offers, creative designs and copy   platforms, meeting legal requirements that vary from state to state and   incorporating affinity elements such as the color logos of familiar   names that endorse the card
-- Telecom and cable marketers -- quickly responding to regional   competition by presenting consumer offers that match community tastes   and languages
-- Retail -- improving upon the one-size-fits-all coupon campaign to   selectively target discounting to manage costs and incentives more   accurately
-- Insurance -- insert a color portrait of the appropriate agent, depict a   landscape in synch with the reader's geography and even incorporate   color logos of regional business partners

 "Consumers are continuously presented with mass advertising but our ProteusJet Multiweb lines enable marketers to tailor and present messages precisely to the individual reader in ways that television, radio and even social media cannot," stated Daniel Thornton, President of RR Donnelley's Response Marketing Services offering.

"Using the demography attached to each mailing address, our clients can present variable graphics and visuals that individual readers understand and relate to," continued Thornton. "Likewise, they can write to the individual in terms that are familiar. That's the power of ProteusJet. Marketers can improve speed to market, deliver more timely offers and condense countless individual campaigns into one continual run that delivers more efficient postal-ready mail that earns important postage discounts. This is a huge win for direct marketers," Thornton concluded.

RR Donnelley creates world class mail for direct marketers. The ProteusJet Multiweb platform offers a new sales tool that sophisticated direct marketers can use to speak to their constituents effectively and profitably.